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 The 1990s

The marketing of replica kits now exploded and everyone who considered him or her self to be a supporter was expected to turn out on match day wearing the current replica kit.  The leading clubs faced increasing criticism for exploiting their fans by changing strips too frequently.  As a result of this pressure, most top Premier League clubs entered into a voluntary agreement to retain their kits for two seasons. By the end of the decade clubs were required to include a “sell by” date.

In the FA Cup final of 1991 Tottenham Hotspur, once again set the trend by turning out in long, baggy shorts. Many sniggered at the time but within no time at all, every team in the Football League was turning out in similar kit.

With the launch of the Premier League in 1992 there came a vogue for generously cut retro strips.  The wave of nostalgia led to the success of companies like “Toffs” who marketed replica cotton shirts to fans.  In contrast there was also a thoroughly modern trend for varied patterns, vivid colours, paint flecks and abstract designs.  The typical kit of the period was a cluttered, busy affair with complicated collars, contrasting trims, elaborate shadow stripes and piping.  Players' names were now printed out on the back of their shirts, ostensibly to aid recognition.  It was also a smart marketing move, as fans could now pay for the privilege of having their idol's name - or indeed their own - printed on their expensive new replica shirts.

Towards the end of the decade styles became more minimal and the emphasis was on the technology of the material as much as the design. Reversed seams appeared for a more comfortable fit without rubbing the skin while lightweight, hi-tech fabrics promised to keep the wearer cool (or warm) and draw moisture away from the body.  Each company introduced its own new fabric, enhanced with mesh panels, integral undershirts and other features that would enable peak performance, or so it was claimed.

click on a kit icon below to go direct to details for that season
90-91 91-92 92-93 93-94 94-95 95-96 96-97 97-98 98-99 99-2000
 
1990-91  Second Division Top  Home
The same Scoreline design as used in 89-90 was used for both home & 'away' kits this season, but the sponsor design was changed by placing the company logo above "PERGAMON".
Match by match view
Home kit Home kit 2 'Alternative' kit
01-09-90 @
Notts County (Lge)
Away kit
28-08-90 @
Reading (Lge Cup)
15-09-90 @
Oldham Ath. (Lge)
27-10-90 @
Watford (Lge)
01-12-91 @
Portsmouth (Lge)
05-01-91 @
Chelsea (FA Cup)
26-01-91 @
Tottenham H.(FAC)
26-01-91 @
Wolves (Lge)
01-04-91 @
Sheffield Wed. (Lge)
Away kit 2
 
 
       
Home shirt
1990-91 'Away' shirt
click on the shirt for a close-up of the badge
 

25 Aug 1990, Mark Stein
OUFC v Port Vale

8 Sep 1990, Les Phillips
West Bromwich Albion v OUFC

1990-91 Squad line-up
click to enlarge
 
 
     

 

1 Sep 1990, Les Robinson
Notts County v OUFC

1 Apr 1991, Les Robinson
Sheffield Wednesday v OUFC

   
 
1991-92  Second Division Top  Home
The Matchwinner produced kit used in this season, and the next, featured an asymmetrical design on both the shoulder and shorts patterning.  The away strip was in the same design as the home kit, but was in all red with blue patterning.  This was the first of eight seasons that Unipart were the shirt sponsors.
 
Match by match view
Home kit 'Away' kit
21-09-91 @
Bristol Rvrs (Lge)
30-10-91 @
Southend Utd (Lge)

11-04-92 @
Derby County (Lge)
 
 
 
1991-93 Home shirt 1991-93 'Away' shirt
click on the shirt for a close-up of the badge click on the shirt for a close-up of the badge
 
1991-92 Squad
click to enlarge
7 Dec 1991, Paul Wanless
OUFC v Blackburn
11 Apr 1992, Joey Beauchamp
Derby County v OUFC
2 May 1992, John Durnin
Tranmere Rovers v OUFC
 
1992-93  Division One (level 2) Top  Home
Both the home and 'away' strips of the previous season were used again.
Match by match view
Home kit 'Away' kit
11-10-92 @
Derby County (Lge)
24-10-92 @
Notts County (Lge)
07-11-92 @
Southend Utd (Lge)
02-01-93 @
Swansea Cty (FAC)
23-01-93 @
Cambridge U.(Lge)
06-02-93 @
Bristol Rvrs (Lge)
20-02-93 @
Wolves (Lge)
09-03-93 @
Luton Town (Lge)
Alternative 1 'away' kit
27-03-93 @
Portsmouth (Lge)
Alternative 2 'away' kit
08-05-93 @
Watford (Lge)
 
1991-93 Home shirt 1991-93 'Away' shirt
click on the shirt for a close-up of the badge click on the shirt for a close-up of the badge
 
1992-93 Squad
click to enlarge
Jim Magilton 20 Feb 1993, Joey Beauchamp
Wolves v OUFC
 
Oxford United v Portsmouth, 3 Nov 1992, League.
 
1993-94   Finished 23rd in Division One (level 2), relegated to Division Two. Top  Home
This term saw the use of a home and an away kit, made by Matchwinner, that were played in for just this season only.  The home shirt had a very complicated yellow and white stripped patterning on dark blue sleeves, and the away kit used the infamous 'deckchair' shirt, which was a red, white and blue psychedelic affair!
The ox head badge on this 'away' shirt was yellow on the match used version, but white on the replica tops - while on the home shirts a new badge, to commemorate the centenary of the club, was used for this season only.
Match by match view
Home kit Alternative kit
20-11-93 @
Leicester City (Lge)
18-12-93 @
Portsmouth (Lge)
'Away' kit
05-02-94 @
Luton Town (Lge)
 
1993-94 Home shirt 1993-94 'Away' shirt
click on the shirt for a close-up of the badge click on the shirt for a close-up of the badge
 
The centenary badge, as used on home shirts for this season only Micky Lewis 18 Dec 1993, Joey Beauchamp
Portsmouth v OUFC
5 Feb 1994, Jim Magilton
Luton Town v OUFC
5 Feb 1994, Matt Elliott
Luton Town v OUFC
 
1994-95  Division Two (level 3) Top  Home
Another change of strip, and another new manufacturer in Manor Leisure, saw the kit follow on from the previous seasons style in having blue sleeves, but of a much simpler design.  The ox head club badge was also used on the chest of the shirt in a pale, very large, repeating diagonal pattern.
Another completely new 'away' kit was also used, this being the red & black stripped 'AC Milan' style top, used with black shorts and socks.
Match by match view
Home kit Alternative 1
26-11-94 @
Bournemouth (Lge)
11-03-95 @
Cambridge U.(Lge)
21-03-95 @
Birmingham C.(Lge)
Alternative 2
14-01-95 @
Bristol Rovers (Lge)
Alternative 3
17-09-94 @
Brighton & H.A.(Lge)
'Away' kit
15-04-95 @
Wycombe W. (Lge)
'Away' kit 2
13-11-94 @
Marlow (FA Cup)
 
1994-96 Home shirt 1994-96 Home shirt (long sleeved version) match worn
click on the shirt for a close-up of the badge click on the shirt for a close-up of the badge
1994-95 & 96-97 'Away' shirt
click on the shirt for a close-up of the badge
 
1994-95 Squad
click to enlarge
David Smith  
   
    14 Jan 1995, Alex Dyer & Mark Druce
Bristol Rovers v OUFC
17 Sep 1994, John Byrne
Brighton & Hove Alb. v OUFC
  11 Mar 1995, Paul Moody
Cambridge United v OUFC
 
   
    13 Nov 1994
Marlow v OUFC
Pre-season - Stuart Massey
OUFC v Aston Villa
 
1995-96   Runners-up in Division Two (level 3), promoted to Division One. Top  Home
The home kit for this season was identical to that of the previous one, apart from a change to the yellow trim on the shorts, which now consisted of two yellow flashes on either side of the hips and not the single yellow hoop on the leg as in 94-95.
The 'away' strip, once again, proved to be an unpopular choice, being a silver/grey patterned shirt and shorts, used with either yellow or the blue home socks.  The previous season's away kit was used as a third choice during this campaign.
Match by match view
Home kit Alternative 1
15-08-95 @
Hereford (Lge Cup)
16-03-96 @
Notts County (Lge)
 08-04-96 @
Wycombe Ws.(Lge)
Alternative 2
12-03-96 @
Brighton & H.A (Lge)
'Away' kit
28-10-95 @
Blackpool (Lge)
'Away' kit 2
07-11-95 @
Barnet (Auto W.S.)
06-01-96 @
Millwall (FA Cup)
Third kit
16-12-95 @
Bristol Rovers (Lge)
 

1995-96 Squad
click to enlarge

1994-96 Home shirt 1994-96 Home shirt (long sleeved version) match worn
click on the shirt for a close-up of the badge click on the shirt for a close-up of the badge
 
1995-96 'Away' shirt 1995-96 Third kit shirt
click on the shirt for a close-up of the badge click on the shirt for a close-up of the badge
No.

Player

1 Carter; Whitehead
2 Robinson; Muphy; Wood
3 M.Ford; Marsh; Powell
4 Smith; Muphy
5 Elliott; Wood
6 Wood; Gilchrist
7 Rush; Massey; Murphy; Beauchamp; Aldridge; Murphy; Druce; Moody
8 Biggins; Massey; Murphy; Beauchamp; Lewis; Gray
9 Moody; Biggins; Murphy; Aldridge
10 R.Ford; Lewis; Murphy; Aldridge; Beauchamp
11 Allen; Angel; Beauchamp; Murphy; Moody; Massey
12 Murphy; Marsh; R.Ford; Wood; Angel; Beauchamp; Allen; Aldridge; Druce; Rush; Moody; Lewis; Powell
13 Biggins; Marsh; Wood; Carter; Powell; Aldridge; Lewis; M.Ford; Murphy; Reeves; Massey; Gray
14 Murphy; Wood; Milson; Moody; Biggins; Allen; Powell; Beauchamp; Aldridge; Druce; Rush; Angel
Bobby Ford Mark Angel
8 Apr 1996, Paul Moody
Wycombe Wanderers v OUFC
8 Apr 1996
Wycombe Wanderers v OUFC
28 Oct 1995, David Rush
Blackpool v OUFC
6 Jan 1996, Martin Aldridge
Millwall v OUFC
Wycombe Wanderers v Oxford United, 8 April 1996, League.
Oxford United v Peterborough United, 4 May 1996.  Promotion clinching final game of the season.
 
1996-97  Division One (level 2) Top  Home
The season saw a return to a home strip that was very basic in design, having a plain yellow shirt with just the addition of thin blue banding at the cuffs and neck (which was also a return to a collarless type). 
There was also the introduction of a new club badge on the shirt, which featured the previously used ox head, this time placed over water, and inside a shield shape.  No wording was written within the badge, but the copperplate lettering of "O.U.F.C." was stitched in the opposite side of the chest.
The unpopular silver/grey away kit was also dropped in favour of a return to the red and black stripped design of 94-95, but with the "O.U.F.C." lettering taking the place of the Manor Leisure logo.
Match by match view
Home kit Alternative 1
18-09-96 @
Sheff. Wed.(L.Cup)
22-10-96 @
Port Vale (L.Cup)
18-12-96 @
South'pton (L.Cup)
11-01 97 @
Bradford City (Lge)
15-03-97 @
Sheff. Utd. (Lge)
12-04-97 @
Bolton Wandr. (Lge)
Alternative 2
23-11-96 @
Oldham Ath. (Lge)
08-09-96 @
Reading (Lge)
Alternative 3
31-08-96 @
Port Vale (Lge)
21-09-96 @
Grimsby Tn. (Lge)
'Away' kit
26-12-96 @
Wolves (Lge)
21-01-97 @
Watford (FA Cup)
22-03-97 @
Southend Utd.(Lge)
31-03-97 @
Norwich City (Lge)
'Away' kit 2
04-09-96 @
Norwich C.(Lg.Cup)
 

1996-97 Squad
click to enlarge

 

1996-98 Home shirt 1994-95 & 96-97 'Away' shirt
click on the shirt for a close-up of the badge click on the shirt for a close-up of the badge

The home kit this year was designed by a fan after a competition in the Oxford Mail.
It was, apparently,  based the yellow Liverpool change kit used from 93-96.

This prototype (label date 3-5-96) incorporated
the ox head motif of the previous season,
but was not used on the final shirt design.

The new design of badge,
 first used in this season

     

Early in 1997, during a period of financial trouble at OUFC, there were rumours that the club were having discussions with Flavio Briatore (of Renault F1 fame), the owner of Juventus, about a possible take-over, or some kind of link between the two clubs.
This shirt was apparently a prototype that was made up at the time, and it was proposed that if the deal went through this would be United's second strip.
The take-over, or link, never happened, and consequently this kit was never adopted.

 

5 Nov 1996, Nigel Jemson
OUFC v Port Vale

8 Sep 1996, Matt Elliott
Reading v OUFC
     
 
   
18 Dec 1996, Bobby Ford
Southampton v OUFC
  31 Aug 1996, Joey Beauchamp
Port Vale v OUFC
21 Jan 1997, Martin Aldridge
Watford v OUFC
 
 
1997-98  Division One (level 2) Top  Home
The home kit remained the same as in the previous season.  A new, all white (with blue & yellow trim) 'away' strip was used, with the new badge centrally positioned.
Match by match view
Home kit Alternative 1
13-09-97 @
Reading (Lge)
11-10-97 @
Stockport Cy.(Lge)
25-10-11 @
Birmingham C.(Lge)
07-03-98 @
Manchester C.(Lge)
21-03-98 @
Bury (Lge)
04-04-98 @
Port Vale (Lge)
Alternative 2
24-02-98 @
Ipswich Town (Lge)
'Away' kit
08-11-97 @
Crewe Alex. (Lge)22-11-97 @
Norwich City (Lge)
26-12-97 @
Wolves (Lge)
21-02-98 @
Bradford City (Lge)
 
 
  1997-98 Squad
click to enlarge
 
1996-98 Home shirt
click on the shirt for a close-up of the badge
1997-98 match worn 'Away' shirt
click on the shirt for a close-up of the badge
 
   
 
 
  7 Sep 1997, Joey Beauchamp
Wolves v OUFC
21 Mar 1998, Kevin Francis
Bury v OUFC
22 Nov 1997
Norwich City v OUFC
Oxford United v Wolverhampton Wanderers, 7 Sep 1997, League.
 
1998-99   Finished 23rd in Division One (level 2), relegated to Division Two. Top  Home
Minimal change took place in the kits for this season.  A slightly modified home shirt that had a v neck and slightly different trim was used, and the badge on the shirt was changed with the addition of "OXFORD United F.C." within the shield.   The new maker's logo (New Balance) was now on both home and away shirts - in the place of "O.U.F.C." on the home shirt, and above the central badge on the 'away' top.
Match by match view
Home kit Alternative
03-02-99 @
Chelsea (FA Cup)
'Away' kit
06-02-99 @
Wolves (Lge)
  Watford 'Away' kit
07-11-98 @
Watford (Lge)
 
 
Home shirt 1997-99 'Away' shirt
('New Balance' above badge for this season)
click on the shirt for a close-up of the badge click on the shirt for a close-up of the badge
 
 
3 Oct 1998, Phil Gilchrist
Huddersfield v OUFC
3 Feb 1999, Jamie Cook
Chelsea v OUFC
6 Feb 1999, Brian Wilsterman
Wolves v OUFC
7 Nov 1998, Watford v OUFC
Oxford had to use Watford's blue
kit in this match after only
taking their home shirts to the game.
Oxford United v Chelsea, 25 Jan 1999, F.A. Cup.  Part 1 - Part 2 - Part 3
 
1999-2000  Division Two (level 3) Top  Home
The team continued with the same home kit for this season, but a new 'away' strip was used: consisting of a blue top with white sleeves, with white shorts and socks.  The wording within the badge was changed (at least on the new 'away' shirt) to just "OXFORD UNITED".  This was the final season with Unipart as the shirt sponsor.
The White away shirt of the previous two seasons was also used as a third option.

This season saw the introduction of specific squad numbers for players, and was also the first in which players' names were shown on the shirt.

Match by match view
Home kit Alternative
21-03-2000 @ Bury (Lge)
'Away' kit Third kit
30-08-99 @ Blackpool (Lge)
 
Home shirt 1999-2001 'Away' shirt
click on the shirt for a close-up of the badge click on the shirt for a close-up of the badge
 

  4 Sep 1999, Matt Murphy
OUFC v Wycombe Wanderers
23 Nov 1999, Joey Beauchamp
Notts County v OUFC
  30 Aug 1999, Steve Anthrobus
Blackpool v OUFC
Squad numbers used in 1999-2000 (incomplete)
1
Andre Arendse
2
Les Robinson  
3
Paul Powell
4
Peter Fear
5
Mark Watson
6 7
Matt Murphy
8
Paul Tait
9
Steve Anthrobus
10
Derek Lilley
11
Joey Beauchamp
12
Jamie Cook
13
Paul Lundin
14
Steve Davis
15
Simon Weatherstone
16
Rob Folland
17 18 19
Phil Whelan
20 21
Neil McGowan
22
Mickey Lewis
23
Ross Weatherstone
24
James Lambert
 
 

1893-1918

 

1918-1940

 

1940-1960

  1960s   1970s   1980s   1990s   2000s   2010s   All Years   By Match   Shirts/logos    Badges

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The following shirt photographs were donated by Dan Peedell: 90-91 home, 90-91 away, 93-94 home, 94-96 home, 94-95 away, 95-96 away, 96-98 home, 98-2000 home,
98-99 away, 99-2000 away.